Responsive web-based application for pregnant women and new mamas, which helps them to prepare for birth, manage stress, and learn about postpartum recovery through the weekly tasks that are crafted specifically for their journey.
Many women suffer from difficult childbirth and postpartum depression. That can be avoided with the right preparation.
Create a place for women where they find guidance on what to do to have a smooth pregnancy, how to prepare for childbirth, and avoid postpartum trauma. We want to make their pregnancy smooth and happy time.
Make sure that the product was helpful and engaging so that the users would choose it over the competitors.
The user gets 5 tasks every week that are specific to the moment of pregnancy or postpartum week. For every completed task, the user gets points, which can be exchanged for rewards (videos, vouchers, or live consultations).
The users get what they need at the right moment in an easily digestible format, and the unicorns with the rewards keep the users engaged, so they keep using the app.
Make an MVP application for mobile and desktop devices.
Research user needs and the market, and define the product's focus.
Finding the hook to make the product useful and engaging to use.
Designing and testing the app’s information architecture with a card sorting test.
Testing the prototypes with usability tests and AB tests. Iterating based on the results.
Building the design systems and style guide to ensure products scalability.
Define the product roadmap to show the investors the future growth path.
Designing the Landing Page in collaboration with an SEO specialist.
Collaboration with the developers to ensure good quality of the design implementation.
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